Your Guide to the State of Video in Education

Last week I sent out a message focused on specific “resources for creating instructional videos,”  earlier today I received this message in my inbox.  Some of the items I found interesting in the report mentioned below related to students include:

  • Students increasingly expect video to be part of their educational experience.  82% see students’ expectations for how much video should be part of their learning experience as increasing.
  • Video will be a major tool in increasingly personalized learning experiences.  98% of respondents see video as having a part to play in personalized learning experiences.  98% think that interactive videos will be important to education, and anticipate self-paced curriculums.  9% of campuses are already tying video analytics deeply to student behavior and results to predict and bolster student achievement.
  • Educational institutions see a high ROI for video. 91% believe video increases student satisfaction. 82% see it increasing student achievements, and 80% thinks it increases educator collaboration and professional development (80%).
  • Interestingly, the farther along in the educational process an institution is, the more likely they are to see student demand for video increasing.  …while 87% of graduate schools report increasing expectations.
  • 11% of institutions report that more than half their students are actively using video (rather than merely watching it passively).
  • The highest rate of positive feelings, by far, is the ability of video to increase the satisfaction of students with their learning experience, as 91% believed video had a positive impact in this area.

Those interesting items related to faculty include:

  • 80% of faculty… have at least some ability to use simple workflows to publish their work.
  • In terms of support, 84% of faculty get at least a little training…  79% of educators… have at least some access to staff who can help them video production.
  • The most frequently cited [hurdles to creating videos] were: time, money, lack of staff, lack of administrative support, need for easier-to-use tools, lack of awareness of the resources available and the value of video, and rouble making videos accessible.
  • More than half of respondents (52%) report that their institutions are currently recording only up to a quarter of the classes on campus. Only 11% are recording more than half the classes on campus.
  • 38% would like to record more than half the classes on campus, and 18% would like to record more than three quarters.
  • 25% felt lecture capture originated with administrative demand, while 21% saw student demand as a driver.

I have attached a copy of the report below to this message (to save you time from having to download it).

Michael K. Barbour, Ph.D.

Attachment: The_State_of_Video_in_Education_2019.pdf

From: Kaltura <>
Date: Tuesday, July 9, 2019 at 8:19 AM
Subject: Your Guide to the State of Video in Education

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The State of Video in Education 2019
Email header survey.png
Each year, we ask education professionals around the world how they see video being used both in and out of the classroom. This year, more than 1,400 of you shared your thoughts on how and why your organization uses video, what expectations students and staff have for video technologies, what tools and resources you need, how you approach hot topics such as accessibility and lecture capture, what you see as the future of video in education, and more.
With the mission to power any video experience, Kaltura’s online video platform is deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, collaborate, communicate, and entertain. To learn more visit:
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